中國企業展開義大利遊艇廠的收購潮

中國企業展開義大利遊艇廠的收購潮

Chinese companies are taking advantage of hard times in Europe by moving into Italy’s superyacht sector, buying well known brands that have fallen into bankruptcy.
中國企業正趁著歐洲經濟不景氣的時機，進軍義大利超級遊艇行業，收購處於破產境地的知名遊艇品牌。

The latest acquisition, brought at auction on Monday through administrators appointed by a Milan court, is Cantieri Navali di Lavagna (CNL), sold for €13.1m to ProMarine Service, an Italian company owned by China’s Nautic Star Marine.
最新一起收購發生在周一的一場拍賣會上：青島立行車船實業發展有限公司(Nautic Star Marine)旗下的義大利公司ProMarine Service以1310萬歐元的價格，收購了Cantieri Navali di Lavagna(CNL)。 拍賣是由米蘭一家法庭指定的破產管理人舉辦的。

Chinese companies are on “a heavy buying spree”, targeting historic Italian brands that have fallen victim to the 2008-09 recession, says Angelo Colombo, a writer for Nautica and SuperYacht magazines.
為《Nautica》和《超級遊艇》(SuperYacht)等雜誌撰稿的安吉洛•科隆波(Angelo Colombo)表示，中國公司正掀起一場“收購大潮”，目標是在2008-09年經濟衰退中受創的義大利悠久品牌。

CNL is well known for its light aluminium, fast-planing superyachts but went bankrupt early this year.

CNL以其出品的輕鋁材質滑行艇著稱，但公司於今年年初宣告破產。

Italy, the world leader in building superyachts, saw a collapse of more than 30 per cent in overall yacht production last year, with revenues tumbling to €4.25bn. The industry appears to be picking up this year, but the focus is on smaller craft.
在超級遊艇製造領域，義大利居於世界領先地位，但去年該國遊艇行業的總產量大幅下滑了30%以上，收入降至42.5億歐元。 今年遊艇行業似乎正在回暖，但以小型遊艇為主。

Enrico Zanella - who is Italy’s honorary consul in China’s coastal city of Qingdao, where Nautic Star Marine is based, and was also a representative for the Chinese buyers at the Milan auction — says CNL’s future customers are Chinese. But he stressed that production would be kept at the current boatyard under Italian management and with its present 15-strong workforce.
義大利駐青島名譽領事黃河(Enrico Zanella)是米蘭拍賣會上中方買家的代表之一。 他表示，CNL將來的客戶是中國人。 但他強調，該公司的生產仍將保留在目前由義大利人管理、有逾15名員工的船廠。

The “Made in Italy” mark was important for his clients, says Zanella, a partner in ProMarine Service, adding that further acquisitions of Italian builders were possible.
黃河同時也是ProMarine Service的合夥人，他表示，對自己的客戶來說，“義大利製造”這個標識意義重大。 他補充稱，今後可能還會有其它義大利造船商被收購。

Last year, however, a well known Venetian superyacht maker, Dalla Pieta’, had a very different experience. Saving it from bankruptcy, the new Chinese owners, Millennium Marine, transferred moulds and technology to China. Italian builders were offered lower-paid jobs in China but turned them down.
然而，去年威尼斯著名超級遊艇製造商Dalla Pieta的經歷卻截然不同。 新東家、來自中國的盛世遊艇製造有限公司(Millennium Marine)將該公司拯救出破產境地後，就將模子和技術轉移到了中國。 義大利的造船工匠可以赴中國工作，同時薪水下調，但遭到了他們的拒絕。

Colombo says Chinese entrepreneurs want to acquire established western brands, using their technology for the long-term development of the Chinese market. China’s northern port of Tianjin announced plans in October to develop a luxury superyacht marina.

科隆波表示，中國企業家希望收購西方老品牌，利用他們的技術，為中國市場的長期發展所用。 中國北方港口天津今年10月宣布，計劃建造一個豪華的超級遊艇碼頭。

資料來源：
http://blogs.ft.com/beyond-brics/2010/12/01/deal-of-the-day-china-yacht-special/
http://www.ftchinese.com/story/001035851