Toyota targets China with new boat
The Japanese giant will not be selling the 11m (35ft) Ponam model outside Asia
Car-building multinational Toyota has launched a new 11m (35ft) motorboat on its home market of Japan, with the intention of also marketing the boat in China.
The Ponam 35 joins the already existing 28 and 45 on the range but is reportedly the ‘first of a new class’ of vessels with which Toyota hopes to expand its leisure marine activities.
Running on two V8 motors adapted from the 4.5-litre engine found in Toyota’s Land Cruiser SUV, the Ponam 35 has a hull built in rigid aluminium alloy that benefits from the form-modelling expertise Toyota more commonly applies to its cars.
Designed to accommodate 12 people and for use on inshore waters, the Ponam 35 carries a price tag of 59m yen and will not be marketed outside of Asia.
Toyota is reportedly Japan’s third-largest boatbuilder, with Yamaha Motor and Yanmar taking the top two spots.
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